In this material:

Furniture production is one of the actively developing industries in Russia. Many willingly invest in it, despite the high level of competition. Those who are interested in opening their own workshop should first research the market and draw up a detailed business plan for the production of furniture with calculations. With its help, it will be possible to determine the required amount of initial investments, identify and minimize the possible risks of the project, as well as develop an effective strategy for the development of the enterprise.

Business Description

The aim of the project is to create a small furniture shop, which manufactures products of the middle price segment for profit. The mission of the company is to meet the demand of the local population for quality pieces of furniture. Own funds are raised for financing.

Depending on the volume of initial investments and the presence or absence of experience in this area, production can be organized in the form of a short, medium or full cycle.

Many aspiring entrepreneurs opt for short cycle production. They order already cut sheets of MDF, chipboard and fittings and are only engaged in assembling products. This option does not require large investments and allows you to gradually occupy your niche and gain a good reputation. Over time, entrepreneurs develop their business, mastering the production of a medium cycle, which includes not only assembly, but also self-cutting of sheets. The full cycle of furniture production requires large investments, as it includes the production of raw materials.

To organize a small business you will need:

• a room with an area of ​​at least 150 m2;
• staff;
• suppliers of material from which furniture items will be made;
• equipment.

The success of the project largely depends on the qualifications of the workers and a properly organized marketing strategy. It is important to decide on the format of the enterprise and choose the direction of the business. Production of cabinet furniture to order according to individual projects of clients is the easiest way for a novice businessman.

The relevance of the business idea

The furniture market in Russia is developing at a rapid pace, this is facilitated by the active growth in the construction of residential and office buildings. Imports of furniture from 2014 to 2015 decreased by 20%. By 2018, the volume of domestic production of furniture products reached 67%. Experts predict a further increase in the share of large retailers in this industry.

Attention! The Furniture of Russia catalog includes more than 14,000 enterprises, one third of which position themselves as manufacturers. This indicates a high level of competition in this area.

The most saturated is the furniture market in the Moscow and Leningrad regions. In the Central and Volga districts, the least industrial enterprises are concentrated. According to the results of market research, companies producing economy-class furniture are more successful in cities with a population of more than 500,000 people.

Business Advantages and Disadvantages

The main advantage of a business idea to open your own furniture workshop is the ability to start with a relatively small amount of investment - up to 1,000,000 rubles. In this case, the use of inexpensive used equipment is implied. Other advantages of the project:

• high demand for goods;
• favorable forecast for the development of the industry;
• the possibility of self-realization and self-expression.

The disadvantages of the project include a high level of competition. Thousands of workshops and hundreds of furniture factories are engaged in similar activities today. It is not easy for a beginner to stand out from their background. It is important to make a list of the company's competitive advantages. These include:

• usage quality materials;
• selection of qualified personnel with extensive experience in this field;
• a wide range of furniture items;
• focus on different social strata of the population, which will help to reach a wide target audience;
• observance of terms of production of furniture;
• quality work;
• warranty service;
• competent advertising campaigns.

Furniture manufacturing includes the following steps:

• project development using a computer program;
• cutting material;
• drilling holes for connecting parts to each other;
• edge trim;
• assembly of parts.

The technological process can be fully or partially automated. The first option requires the presence of CNC machines that are configured for certain parameters. With the help of such equipment, it is easy to obtain the desired parts with ready-made holes within a few minutes. It is not advisable to purchase such installations if we are not talking about mass production. semi-automatic production lines require direct human involvement.

Opening a furniture workshop: where to start?

To achieve success, an entrepreneur will have to analyze the situation in the local market. It is important to decide on the format of the business and decide what kind of furniture is better to produce - upholstered, cabinet or specialized. The next step is to create a portrait of the target audience, evaluate competitors and identify possible project risks.

The target audience

Production of cabinet furniture to order is the easiest and most promising way for a novice entrepreneur. Walls in the living room, cabinets, chests of drawers, hallways, kitchens - this is what is in demand among the population. The buyers of these products are:

• local residents with an average income and below;
• office owners and tenants;
• public institutions - kindergartens, schools;
• intermediaries - furniture stores.

Assessment of competition in the city

Before the start of the project, it will be necessary to study the competitive environment in the city. It is important to find out which companies are engaged in the manufacture of furniture, how many of them, how long they have been on the market. You need to collect detailed information about competitors:

• what materials they use;
• what commodity positions and models are offered to customers;
• study the pricing policy and reviews of competing firms.

This data will help you develop your own strategy and become successful in achieving your goal.

Possible risks

When developing a business plan, you need to take into account negative factors that may affect the development of the project. For example:

• low competitiveness;
• equipment breakdown;
• staff turnover;
• low qualification of workers;
• increase in the cost of raw materials and accessories;
• power outages;
• emergence of new competitors.

Organizational part of the business plan

The organization of a furniture manufacturing business includes several stages of work. The first step towards the implementation of the idea is the legalization of activities. Next, the entrepreneur will have to find a suitable room for the workshop, purchase equipment and establish contacts with suppliers of raw materials. Particular attention should be paid to the formation of personnel.

Company registration

In order to be able to cooperate with organizations in the future, it is better to register an LLC with one founder. In this case, the entrepreneur will have access to simplified system taxation with rates of tax deductions:

• 6% of the amount of income;
• 15% of the difference between the company's income and expenses.

If the cost of maintaining the project is more than half of the proceeds from the sale of products, it is better to choose a rate of 15% (revenues minus expenses).

To form an LLC, you must collect the following documents:

• application for state registration of a legal entity in the form P11001;
• receipt of payment of state duty (4000 rubles);
• Charter;
• protocol on the establishment of LLC;
• documents confirming the address of production (a letter of guarantee from the owner of the premises);
• passport and copies;
• TIN and copies.

Attention! Within 30 days after registration with tax service You must submit an application for the application of the STS.

When applying for registration of an LLC, you need to select OKVED codes that allow you to conduct activities related to the manufacture and sale of furniture:

• 31 - main group;
• 31.1;
• 31.02;
• 31.02.2;
• 31.09;
• 31.09.1;
• 32.99;
• 47.99.

Room search

The minimum floor area for a medium-sized enterprise is 150 m2. Most of it is devoted to the production area. You will need free space for storing blanks and raw materials, as well as for finished products. Well, if you can find a place for a small exhibition hall. It is worth giving preference to a building located on the periphery of the city or outside it - this location will reduce rental costs.

It is important to ensure that all necessary communications are carried out to the room - ventilation, heating, electricity, plumbing. The recommended mains voltage is 380 volts. The presence of a convenient entrance to the territory of the enterprise and a platform for loading and unloading will be an additional plus.

Attention! Before starting production, you will have to obtain a work permit from the fire service and SES.

Purchase of equipment

The bulk of the investment will go to the purchase of equipment. To organize an uninterrupted production of furniture, you will need:

1. Format cutting machine. With it, sheets of chipboard, MDF, chipboard are cut into elements right size. Installations are automatic, semi-automatic and manual. To get started, you can buy manual equipment, it is inexpensive, but allows you to produce a sufficient amount of furniture. In the future, you can purchase semi-automatic machines to speed up the production process.
2. Edge banding machine. With its help, the edges of the products are processed. They are glued with a film, a special edge tape, veneer or slats.
3. Drilling machine. It is used for making holes of various calibers for fittings and in places where parts are attached.
4. Milling machine.
5. Lathe.
6. Grinder machine.
7. Drill driver.

In addition to special equipment, you will need tables for cutting sheets, a workbench, several racks for storing small tools, accessories. The creation of furniture begins with its design on a computer. You will have to buy a licensed version of the program:

• Astra (furniture designer);
• PRO-100.

Attention! Don't skimp on software. Creating a design project is one of the most important stages of work.

Supplier search

Raw materials for the production of cabinet furniture are sheets of MDF, chipboard, chipboard, fiberboard. Most workshops prefer laminated chipboard. This material is inexpensive, easy to use, and there will never be any problems with its supply - there are many manufacturers of laminated chipboard in Russia. Its use makes it possible to reduce the cost of production, since it does not require veneer or lamination.

It is important to find reliable suppliers who are ready to cooperate with start-up entrepreneurs at a bargain price, do not fail on time and offer high-quality materials that comply with GOST standards.

Formation of staff

To organize the work of a small workshop, you will need personnel:

1. Designer. He will create sketches and model the product using a computer program.
2. Joiners - 2-3 people.
3. Manager. Its task is to find distribution channels for finished products.
4. The owner of the business plays a leading role, he is also engaged in the search for suppliers.
5. Accounting is outsourced.

Reference. If the company manufactures furniture according to individual customer projects, you will need a measurer with a personal car.

Product range

The workshop for the production of cabinet furniture produces:

• cabinets;
• racks;
• slide walls;
• modular and custom kitchens;
• hallways;
• bedroom sets;
• desks and dining tables;
• chairs;
• single beds;
• loft beds;
• cabinets;
• dressers.

Over time, you can expand the range of products by including upholstered furniture - armchairs, sofas, ottomans, kitchen corners. To do this, you will need to purchase additional equipment and tools, find suppliers of fabrics, foam rubber and other materials.

Advertising and marketing

• distribution of booklets and leaflets in places where the target audience is concentrated - in markets, in building supermarkets;
• creation and promotion of groups in social networks with regular uploading of photos of finished products;
• creation of a website with a detailed list of services and prices, examples of work and customer reviews;
• participation in furniture fairs;
• placing ads on paid and free boards on the Internet.

Plan furniture production contains precise financial calculations. Comparing the estimated income and expenses of the company will help determine the profitability of the business and quickly reach the break-even point.

Investment in the project

Opening costs include:

• LLC registration costs - 4,000;
• purchase of equipment - 800,000;
• expenses for the repair of the premises - 50,000;
• working capital - 1,500,000;
• advertising - 25,000.

Total: 2,379,000 rubles.

Attention! When working on individual customer orders, an advance payment of 50% of the cost of the finished product is taken. In this case, a small amount of working capital will be needed.

Current expenses

Monthly expenses include the costs of maintaining the project:

• rent of premises - 40,000;
• salary of employees with deductions - 150,000;
• outsourcing - 8,000;
• purchase of raw materials - 2,500,000;
• utility bills - 15,000;
• advertising - 30,000;
• tax deductions - 15% of the difference between income and expenses.

Total: 2,743,000 plus taxes.

Income and profit of the furniture shop

It is planned to produce at least 300 pieces of furniture monthly. The average sales receipt is 12,000 rubles. The expected dirty income of the workshop for the month will be 3,600,000 rubles.

Let's calculate the profit of the enterprise, subtracting current expenses from revenue:

• 3,600,000 - 2,743,000 \u003d 857,000 rubles - the company's profit for the month;
• 857,000 x 0.15 \u003d 128,550 rubles - tax deductions;
• 857,000 - 128,550 \u003d 728,450 rubles - the net profit of the furniture shop for the month.

Business payback period

If the production plan is met, the investment in the project will pay off within 8–12 months, since it is impossible to immediately reach the planned sales level. In the first months after launch, downtime is possible. When the flow of orders increases, the company will begin to receive a stable profit in the amount of 500,000–800,000 rubles per month. As the flow of orders increases, you will have to think about expanding the staff and re-equipment production shop.

Furniture manufacturing business is an idea with good prospects. It is suitable for an enterprising person who is familiar with this industry. The advantage of the project is that furniture products are always in demand. The main condition for success is to offer consumers products good quality at an acceptable price.

Buy a ready-made business plan

	Investments: Investments 350 000 ₽ The company, as a furniture manufacturer, was founded in 2009. Today it is a dynamically developing manufacturing enterprise. We produce more than 20 thousand products per month. Over 100 stores. The furniture half-price brand was created in 2014 for a retail chain of furniture stores in the format of a furniture discounter. In the same year, the first store was opened. As expected, the project...
	Investments: Investments 1 000 000 - 2 000 000 ₽ In 2016, the company made a full launch of the automated production of the joint venture "First Furniture Factory-ALNO", rebranding the factory, new the lineup for various segments and premium kitchen brand Bruno Piatti. A joint venture with the Piatti Factory has made it possible to produce kitchens according to Swiss quality standards. To date, the First Furniture-ALNO is: -52,000 m2 of production and storage space. - Capacity -50000 sets of furniture...
	Investments: From 500,000 rubles. We will reimburse 50% of your costs for the repair and decoration of the store. Low investment risks. 40% of investments are exhibition samples, which remain a liquid asset in case of problems. Any business starts to make a profit. With frendom sofas from business, you will also get a lot of positive emotions. Selling this furniture is a pleasure! Your partner is a manufacturing factory, whose history begins in 2006 in the city of Engels, Saratov region. The company is a permanent participant of international exhibitions. Residents of eighty-nine regions of Russia and neighboring countries ...
	Investments: Investments 3 350 000 - 5 500 000 ₽ New Chicken is a new project of the BCA restaurant holding, which has the experience of opening more than 150 establishments in 8 countries of the world. The company is actively growing, developing new directions and knows what the consumer needs tomorrow. The company promotes a network of establishments on a franchising model. Description of the franchise The franchise package includes: production / trade / assembly equipment, furniture The New Chicken franchise has…
	Investments: Investments 600,000 - 1,200,000 ₽ The network of hostels "HiLoft" is a project that meets the high standards of the international association Hosteling International. Our hostels reflect the eco-friendly concept of Hosteling International: * Provide a framework for maintaining and continuously developing social and cultural bonds within the community. * Contribute to the popularization of safe - tourism that does not cause damage environment. * Contribute to the development of accessible tourism. We provide hostels of our franchisees with high occupancy in…
	Investments: Investments 2 700 000 - 3 500 000 ₽ We are a team of professionals with over 10 years of experience in the food market. During this time, we have implemented more than 40 regional and federal projects in 15 different concepts. In 2017, we launched the Bakery No. 21 project and now we manage a network of bakery cafes, which we want to expand, because we believe that our product is a new level in the world…
	Investments: Investments 499,000 - 1,500,000 ₽ The Avista Module Engineering group of companies has been innovating and creating trends in the prefabricated construction market for 11 years. Founded by Kulubekov Vadim Ravilevich. The company specializes in providing comprehensive services for the design, production, delivery, construction and assembly of prefabricated buildings for administrative and industrial purposes. Products are manufactured at a plant in Novosibirsk. The company's product range includes collapsible cabins, modular dormitories, modular canteens,… Franchise Investments: Investments 670,000 - 1,400,000 ₽ ICE BOX LLC was founded in Tolyatti in 2015 and started its activity as a natural homemade ice cream delivery service. The main advantage trademark is a 100% natural composition, excluding the presence of any dyes, flavors, factory pastes, vegetable fats and E-components. IceBox ice cream is made exclusively from fresh farm cream and milk, natural berries, fruits, nuts,…
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In this material:

How to start a furniture business from scratch? You can also meet enterprises that make furniture without equipment and some serious production facilities. But the consumer is already tired of cheap walls and tables, chipboard furniture, which falls apart after a few years. Now there are more requirements for the manufactured product. To meet them, you will have to open a full-fledged furniture production workshop.

Market Review

How to start furniture production? Before you open a furniture shop, tune in that small and medium-sized businesses in this area are characterized by specialization in something specific. You should not grab onto the production of everything in a row, but you should try to make every effort to gain a foothold in some narrow niche. This is a fundamental rule in the strategy of survival in the furniture industry. You can focus your efforts on your own production of the following furniture:

• case;
• soft;
• advertising;
• for trade organizations.

Advertising furniture is used to decorate points of sale and attract as many buyers as possible to a product or service. For trade organizations such as shops, pharmacies, shopping centers, salons, special shelves and showcases are required, on which the assortment will be displayed.

Furniture manufacturing involves a large number of specializations. You can focus your efforts on collecting some products with limited functionality, such as, for example, Euro pallets or computer tables, but it is possible to produce glass tables and cabinets, to produce furniture from a certain material - plastic, natural wood.

Furniture manufacturing as a business does not mean only the creation of goods. Services for the restoration of cabinet and upholstered furniture are also popular. These services are especially in demand among citizens with high level income, and there are a lot of them in the country. The opposite direction is the restoration and restoration of antiques. In this case, the services will be in demand in regions that are economically developed.

An unoccupied niche in this market is the production of wicker furniture. It can be mastered by a small enterprise, however, wicker chairs, sofas, cabinets continue to be imported from abroad, leaving them in the high price segment.

An excellent specialization for small and medium-sized businesses is built-in furniture. In this case, it is required individual approach to every client. Large enterprises cannot meet the individual requirements of customers.

To understand whether it makes sense to start a furniture manufacturing business, pay attention to the development trend of related fields. If the real estate market is developing, foreign cars, the market for antiques and advertising services is developing and this dynamics can be observed in the next two or three years, you can start in this direction. On the other hand, there will always be demand for furniture: after its decline, the upward trend returns very quickly.

Organization of production

Where to start making furniture? Once you have decided on a specialization, you need to find a suitable room. The minimum required area that will be required is 200 m 2. Its rent will cost 1300-6500 rubles a year for 1 m 2. This range of prices depends on the region.

In Moscow and St. Petersburg, you need to tune in to the cost of 1 m 2 at 5-6.5 tons. per year, and in regions, especially economically underdeveloped ones, it is quite possible to count on the most low prices. The average figure is 3300 rubles per year for 1 m 2. Total rent will cost 650-660 thousand rubles. in year. If you manage to get a room for a long-term lease cheaper, it will be very good.

For equipment, depending on the specialization, you need to spend from 350 thousand rubles. up to 1.5 million rubles. This does not include the purchase of office equipment, software, a truck with which the furniture will be delivered to the consumer or to points of sale. You can buy both standard machines and entire production lines that are made to order.

Pay attention to the purchase of quality components. Immediately take into account that it is impossible to produce furniture that will be of high quality and competitive, while relying only on parts and accessories of domestic production. Build relationships with distributors foreign companies, which offer everything you need for the production of furniture.

Decide in advance and make a list of component suppliers, conclude supply contracts:

• MDF boards;
• laminated boards;
• films on plates;
• paintwork materials;
• accessories;
• aluminum profiles;
• sliding systems.

On initial stage it is necessary to duplicate suppliers for each position. Diversify the assortment so that there is not only the production of furniture from chipboard. During the work, some of them will be weeded out, cooperation will continue only with some of them, which turned out to be reliable and profitable in the price range.

The next issue is staffing. The level of training of employees should be high, but it also requires high pay. You can organize your own training in the specialty, if you have the experience and qualified personnel for this.

The staff of the furniture workshop should include:

• master;
• assembly fitter;
• joiners;
• glazier.

The production workshop can be from 10 to 50 people, depending on the volume of production.

In addition to them, you also need:

• driver;
• Sales Manager;
• courier;
• storekeeper;
• designer.

The total payroll fund (payroll), if there are no more than 15 employees, is from 350 thousand rubles.

These calculations are valid for the general case. Depending on the specialization and scale of the region, they can change both downward and upward. For example, for economically underdeveloped regions, the wage fund will decrease, but for Moscow and St. Petersburg it will increase several times. Consider concrete examples on niches for the production of cabinet and upholstered furniture.

Production of cabinet furniture

The production technology of cabinet furniture includes the following:

• preparation of a project of a conceived product in different planes;
• work on cutting materials, the formation of details of the future product;
• work on drilling holes and sockets for fasteners;
• works on facing cut edges;
• final assembly of finished furniture.

This process depends on how automated it is. It is believed that the use of CNC machines reduces the percentage of manual labor, increases the automation of the process. The operator of such a machine only needs to enter the size data into the program, create the required product, and the machine, after starting up, will cut out everything that is needed in a few minutes. This method of manufacturing is considered advanced and high-tech.

The disadvantage of such production is that constantly reconfiguring the program for an individual order is considered an unprofitable exercise. Therefore, the use of CNC machines is not suitable for working with individual orders. The best option the organization of furniture production on several machines, which form a semi-automatic line with combined manual labor, is considered.

For such a furniture manufacturing workshop, you will need to purchase the following equipment and tools:

• panel saw with manual feed of materials;
• edge banding machine, with which rectilinear edges, concave and convex elements are lined;
• drilling and filler machine, which allows you to make holes - both deaf and open;
• grinding machine;
• screwdrivers and perforator;
• cutters, drills, knives.

With all this, you can count on the simultaneous monthly release of 100 units:

• cabinets;
• tables;
• pedestals;
• shelving.

Only 400 units of finished products. The expenses must include:

• for materials;
• for electricity,
• for advertising;
• for depreciation.

In addition, the cost of furniture production is formed by payroll and rent. The payroll together with taxes on wages is about 400 thousand rubles, rent - 50-55 thousand rubles. The cost of 400 of these products will be about 500 thousand rubles.

The cost of a table or cabinet varies from 2.3-3.3 thousand rubles, and the cost of cabinets and racks - 3.5-5 thousand rubles. Approximate income will be - 1160-1660 thousand rubles. The profit will be 590-1060 thousand rubles. per month. This is the perfect calculation. To get real numbers, the final values ​​can be divided in half, even if labor efficiency is high.

Production of upholstered furniture

The need for upholstered furniture among the population forms a sixth of the entire furniture market, which makes this niche very promising and attractive for both medium and small enterprises.

There is a trend towards the manufacture of sofas and armchairs to order, which enables small enterprises to successfully compete with large industries that will not chase an individual customer. It is just convenient for small and medium-sized businesses to produce small batches of armchairs and sofas.

For small and medium-sized businesses, this niche is also attractive because it does not require the purchase of expensive equipment.

The main operations are performed manually. Finally, such small and medium-sized businesses easily adapt to fashion trends and are ready to quickly fulfill an order, even if the novelty has just appeared on the market. For this, the factory needs a quarter to transfer the equipment and the technological process to the production of some specific models. A small workshop can only provide the customer with a whole line of models due to combinations of upholstery, accessories and material, thereby benefiting from exclusivity.

Its production of upholstered furniture requires the purchase of the following machines:

• combined - for wood processing;
• edged multi-blade;
• turning;
• milling;
• trimming;
• grinding.

Their total cost is 150-160 thousand rubles. In addition to machines, drying equipment and pneumatic clamps will be required, as well as hand tool, sewing machine and cutting tables. This is another 40 thousand rubles. In total, the technology for the production of upholstered furniture will require about 200 thousand rubles for equipment and tools.

In addition to equipment for the production workshop, it will be necessary to purchase and office equipment- office equipment and furniture with a total cost of 60-90 thousand rubles. This equipment allows monthly production of up to 100 sofas, each of which can be offered for sale at a price of 7.5 tons. The income of the enterprise will be from 750 thousand rubles.

The cost of own production of upholstered furniture is:

• FOT - 150-250 thousand rubles;
• rent - 50 thousand rubles;
• materials - 150 thousand rubles;
• electricity, public utilities, Internet, communication - 20 thousand rubles;
• advertising - 30-50 thousand rubles;
• unforeseen expenses - 40-60 thousand rubles

Total total production costs are 440-580 tons. The profit of the enterprise before taxes is 170-310 thousand rubles, and after - 160-290 thousand rubles. The real value of profit will be 1.5-2 times lower. The average payback period for investments in equipment and tools in this type of activity, if the efficiency is high, is considered normal from 4 months.

Take into account the production of facades. The number of enterprises that specialize in this is growing every year, but many manufacturers do not differ in these products. high quality. Buyers are ready to spend more money on high-quality facades, therefore, if the emphasis is on product quality, without striving to reduce the cost at the expense of it, then the production of facades can turn out to be a very profitable enterprise.

It will take 1.5 million rubles to open its own production. One piece of equipment, its purchase, delivery and installation will cost 1 million rubles. It is also necessary to provide for the purchase of raw materials for a month of furniture production, which will cost another 250-300 thousand rubles.

One person can work on the equipment, so the payroll will be small. In a month, such a furniture production workshop gives 400-500 m 2 MDF facades. The cost of 1 m 2 reaches 1 tr. The income of such an enterprise is 400-500 thousand rubles. Expenditure - up to 200 thousand rubles. The initial investment will pay off in 8-12 months.

What to focus on?

How to organize your furniture manufacturing business in order to achieve high efficiency labor? First, safety precautions must be followed. Second: the staff should have a personal interest in high and quality production. Therefore, establish that the salary is formed from a fixed rate and a percentage for the work performed, and marriage is calculated from the salary. This will raise the interest of workers and improve labor efficiency.

After the work is established in the workshop, engage in an active search for customers. You can sell products both through retail chains in your city and in other cities.

It is very good if you have your own online store for the sale of manufactured furniture. If you invest in its promotion and contextual advertising, it allows you to increase sales several times, while advertising costs will be low.

Order a business plan

	Investments: Investments 350 000 ₽ The company, as a furniture manufacturer, was founded in 2009. Today it is a dynamically developing manufacturing enterprise. We produce more than 20 thousand products per month. Over 100 stores. The furniture half-price brand was created in 2014 for a retail chain of furniture stores in the format of a furniture discounter. In the same year, the first store was opened. As expected, the project...
	Investments: Investments 1 000 000 - 2 000 000 ₽ In 2016, the company completed the launch of the automated production of the First Furniture Factory-ALNO joint venture, rebranding the factory, a new model range for various segments and the premium kitchen brand Bruno Piatti. A joint venture with the Piatti Factory has made it possible to produce kitchens according to Swiss quality standards. To date, the First Furniture-ALNO is: -52,000 m2 of production and storage space. - Capacity -50000 sets of furniture...
	Investments: From 500,000 rubles. We will reimburse 50% of your costs for the repair and decoration of the store. Low investment risks. 40% of investments are exhibition samples, which remain a liquid asset in case of problems. Any business starts to make a profit. With frendom sofas from business, you will also get a lot of positive emotions. Selling this furniture is a pleasure! Your partner is a manufacturing factory, whose history begins in 2006 in the city of Engels, Saratov region. The company is a permanent participant of international exhibitions. Residents of eighty-nine regions of Russia and neighboring countries ...
	Investments: Investments 3 350 000 - 5 500 000 ₽ New Chicken is a new project of the BCA restaurant holding, which has the experience of opening more than 150 establishments in 8 countries of the world. The company is actively growing, developing new directions and knows what the consumer needs tomorrow. The company promotes a network of establishments on a franchising model. Description of the franchise The franchise package includes: production / trade / assembly equipment, furniture The New Chicken franchise has…
	Investments: Investments 600,000 - 1,200,000 ₽ The network of hostels "HiLoft" is a project that meets the high standards of the international association Hosteling International. Our hostels reflect the eco-friendly concept of Hosteling International: * Provide a framework for maintaining and continuously developing social and cultural bonds within the community. * Contribute to the popularization of safe - tourism that does not harm the environment. * Contribute to the development of accessible tourism. We provide hostels of our franchisees with high occupancy in…
	Investments: Investments 2 700 000 - 3 500 000 ₽ We are a team of professionals with over 10 years of experience in the food market. During this time, we have implemented more than 40 regional and federal projects in 15 different concepts. In 2017, we launched the Bakery No. 21 project and now we manage a network of bakery cafes, which we want to expand, because we believe that our product is a new level in the world…
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On the modern Russian market, the production of cabinet furniture occupies a quarter of the entire furniture production. Small and medium-sized businesses consider this industry profitable and profitable - the demand for quality products is stable. Consider how much investment is required to organize your own furniture workshop, how difficult it is to lead the market, and whether it is worth it for aspiring entrepreneurs to try themselves in this area.

Demand for cabinet furniture is currently very high. In general, it is always quite high, but at present, the growth of interest is due to the revival of the new housing market.

At the time of buying new apartment or repairing the old one, the acquisition of new cabinet furniture is almost inevitable. This is the basis of any interior.

Cabinet furniture is all furniture made of solid modules, installed and fastened horizontally and vertically. This variety includes:

• cabinets;
• buffets;
• headsets;
• storage areas;
• racks, "walls", shelves, bedside tables;
• dining and writing tables.

At the same time, in modern conditions, one cannot complain about the lack of supply. Both small workshops and huge corporations actively sell their furniture. The furniture manufacturing business exists in a highly competitive environment.- this is the main reason for the closure of most start-ups. Therefore, before trying to realize yourself in this area, it is worth drawing up a business plan, analyzing costs and taking into account all the pros and cons.

Cabinet furniture is all furniture made from solid modules.

What materials are cabinet furniture made of?

How to start a furniture business from scratch? First you need to find out what modern cabinet furniture is made of. The most common material is chipboard (chipboard) or medium density wood panel (MDF). Solid wood furniture is less common: it costs significantly more, so the demand for it is lower.

Chipboard furniture is much cheaper, as it is made, in fact, from glued wood shavings. Modern methods decorations allow you to give it a more expensive and solid look, while maintaining a low cost.

If you are planning to start the production of cabinet furniture from chipboard, you definitely need a reliable supplier of materials who will provide you with blanks for work at the right time and in the required volume. With manufacturer chipboard is better enter into a supply contract, and not purchase materials on demand on their own.

As for related fittings and other materials, it is also necessary to conclude contracts with reliable counterparties for their supply in order to avoid a situation where it is impossible to fulfill an order in due time due to lack of components.

How cabinet furniture is made

Before you start compiling a list of the necessary equipment and other costs for your enterprise, it is important to get at least a general idea of ​​​​the technological process of manufacturing cabinet furniture. Simplified, it can be described as the following cycle:

1. Preparation of the product design, determination of the shape and size of the components
   modules.
2. Production of modules in accordance with the product design.
3. Mounting hole preparation.
4. Section processing (film, veneer, laminated edge).
5. Collection of the finished product.

Any workshop for the production of furniture reproduces this technological cycle in one way or another. His minor changes depend on the equipment available at the enterprise, production optimization, qualification skills of employees.

The speed and comfort of work depend on the quality of machines and other equipment.

What equipment is required for your own furniture production

Now consider what equipment for the production of furniture is necessary for a start-up enterprise. First of all, this different kind machines for furniture production:

1. Format cutting. With the help of this machine, modules of the desired size and shape are created from chipboard blanks. They allow you to cut panels horizontally and vertically, as well as at an angle without chipping, with exact observance required sizes. Such machines are divided into varieties depending on the technology of feeding the workpiece: manual, semi-automatic and fully automated.
   

   For small productions, manual ones are suitable - they allow you to serve the required volume and at the same time are cheaper. With the enlargement of the enterprise and the transition to mass production, it is reasonable to replace them with semi-automatic or automatic machines. The price of such machines starts from 200 thousand rubles.

2. Edge banding. The name of this machine speaks directly about its function - processing the edges of the product. Several options for processing cuts are possible: gluing a decorative film, melamine edge tape, installing veneer or wooden slats. For a new such car, you will have to spend at least 600 thousand rubles, for a used one - about 300 thousand.
3. Drilling and filler. Required for mounting hinges and mounting holes. The cost of such a machine starts from 300 thousand rubles.

In addition to machine tools, a modern furniture workshop should be equipped with:

1. Grinding machine - for polishing workpieces or finished products. From 2 thousand rubles, but for production purposes it is better to consider options from 10 thousand rubles.
2. Screwdrivers. There should be several of them, as each employee needs them. The purchase of screwdrivers will have to spend from 30 to 50 thousand rubles.
3. Perforator. From 10 to 20 thousand rubles.
4. Knives, drills and other cutting tools, about 20 thousand rubles.

Thus, only 1,200,000 - 1,500,000 rubles will have to be spent on equipment for making furniture and related tools. You can save money in several ways. For example, to purchase used equipment or to start leasing it.

When buying machines, new or used, carefully consider all associated warranties. good sign there will be a warranty service. Read customer reviews first. The quality of machine tools and other equipment determines the speed and comfort of work, and hence the quantity and quality of products.

Where to open a furniture production

The production of cabinet furniture for business purposes requires quite a lot of space. Conventionally, the entire space can be divided into zones:

• storage of blanks;
• installed machines/workplaces;
• collection and processing of finished products;
• storage of finished cabinet furniture.

A small business needs an area of ​​about 100 square meters. It is better to rent it in the industrial part of the city: it will cost much less. Make sure that the rented premises have convenient access roads for the delivery of materials and workpieces, as well as loading finished products. The cost of renting a room varies significantly depending on the region, but on average it will cost 100-200 thousand rubles.

For a small enterprise, an area of ​​\u200b\u200babout 100 square meters is required.

How furniture manufacturers work

The majority of furniture manufacturers, especially small businesses, prefer to make and assemble products to order. This approach is beneficial for both parties: buyers receive furniture of the right size, color and configuration, and the manufacturer spends exactly as many resources as necessary and does not work at a loss.

With this approach, one sample is made, which is exhibited in the store with an indication that the copy for sale will be made taking into account the wishes of the client. The main thing with this approach is to produce furniture quickly enough and offer customers the maximum number of options.

Whom to hire

The basis of the furniture enterprise will be workers, mainly carpenters, whose task is to directly manufacture samples and products to order. The number of workers depends on the volume of production, for a small workshop, 2-4 people are enough.

A sales manager is needed to find channels for selling products, interact with customers and collect orders. This specialist negotiates with furniture stores, looking for customers in reality or via the Internet. May act as a marketer and work on the company's sales strategies. The purchasing manager performs the reverse work - looking for suppliers, ensures the timely supply of components for production.

It is very good if it is possible to hire a furniture and interior designer (albeit at half the rate) who will design sample designs and recommend diversified solutions for customers.

When an enterprise assembles furniture according to the customer’s measurements, an employee is needed who takes orders and, if necessary, travels to the site and takes measurements (for example, for the manufacture of cabinets, “walls”, kitchen sets and shelving). This function can be taken over by a designer or a sales manager.

Advantages and disadvantages of the cabinet furniture business

How profitable would such a business be? Furniture is always in demand, but it is very difficult for start-ups to gain the upper hand over competitors. Therefore, before investing in organizing your own furniture business, carefully evaluate all the pros and cons of this business.

Strengths: high demand and self-realization

1. Cabinet furniture is always in demand, so the manufacturer of quality products will always be able to earn.
2. Relatively small investment in the enterprise. Of course, the initial capital for a furniture company cannot be called minimal. But, firstly, it is significantly lower than the capital required for most other industries. Secondly, investments can be significantly reduced by buying used equipment or leasing it.
3. The possibility of self-realization as a businessman or a craftsman who produces high-demand and high-quality products.

Furniture is always in demand, but it is very difficult for start-ups to gain the upper hand over competitors.

Flaws

The main disadvantage of the cabinet furniture business is very high competition. Such activities are carried out by small private workshops and huge factories. Startups find it hard to compete, many close after a year and a half of work, having suffered losses.

What gives furniture manufacturers an advantage in the market

Why do some workshops successfully operate in the cabinet furniture market for years, while others close after working for 12-16 months? The reasons can be very diverse, but there are several characteristics that unite successful companies:

1. Good work with quality materials. By purchasing such furniture, buyers expect that it will serve them for at least 10-15 years and at the same time retain its “marketable” appearance. It is quite difficult to guarantee this when working with chipboard, so those companies that combine maximum quality with affordable prices are retained on the market.
2. Maximum attention to the wishes of customers, exact observance of dimensions, variability of colors and textures.
3. Manufacture of furniture of different price categories - for greater coverage of potential buyers.
4. Active advertising campaigns aimed at attracting new customers and loyalty programs for regular ones.

Conclusion

The cabinet furniture business requires an initial capital of at least 1.2 million rubles and a set of specific knowledge. A small business needs 4-6 employees. The competition in this area is very high and is explained by the steady demand among various categories of customers.

* Calculations use average data for Russia

1 132 000₽

Minimum starting capital

40%

Profitability

8 months

Payback

519 560 ₽

Net profit

The goal of the project is to create a furniture production for the sale of wooden furniture products in a city with a population of 500-800 thousand people.

To implement the business idea of ​​a furniture manufacturing enterprise, production facilities are rented in the industrial area of ​​the city. The total area of ​​the premises is 350 m2, where production workshops and a sales office are located.

The target audience is middle-income families who update their furniture every 3 years and prefer unique, quality furniture from natural materials. The price segment is medium.

Key Benefits of a Furniture Manufacturing Business:

relatively small amount of capital investments;

the furniture produced is classified as a general consumer product, which ensures a wide target audience;

The profitability of a furniture manufacturing business can reach 300%.

The volume of initial investments in the production of furniture is 1,132,000 rubles. Investment costs are aimed at repairing the premises, purchasing equipment, equipping the office, the initial purchase of raw materials and the formation of working capital. Own funds will be used to implement the project.

Financial calculations cover a three-year period of operation of the project for the production of furniture. It is planned that after this period the institution will need to expand its production and product range.

The net monthly profit of the project for the production of furniture upon reaching the planned sales volumes will be 519,560 rubles. Return on sales in the first year of operation will be 25%. Upon reaching these indicators, the initial investment will pay off in the eighth month of operation. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the projectfor the production of furniture

Profitability of furniture production

The active growth of housing construction and the number of purchase and sale transactions in the residential real estate market led to an increase in demand for furniture. The purchase of a new home is always associated with the need to purchase furniture. It is possible to notice these trends by comparing the dynamics of housing commissioning and the volume of the furniture market - the peak falls on 2014, after which a decrease in both indicators followed, which is associated with the crisis. By monitoring the performance of the construction market, it is possible to predict the situation in the furniture industry.

The active stage of development of the furniture market falls on 2011-2014 - it is during this period that the increase in the volume of the furniture market takes place. The sharp drop in volumes in 2015 was due to two trends at once: first, a decrease in effective demand; and secondly, a sharp fluctuation in the exchange rate, which contributed to the displacement of foreign suppliers from the market.

As of 2014, the share of furniture from abroad was about 65% of the total sales. According to the results of 2015 alone, furniture imports decreased by 45.8%. According to marketers of the largest furniture retailers, IKEA and Hoff, by the beginning of 2018 the share of the domestic manufacturer in the furniture market will reach 70%. This forecast opens the prospect for business development in this segment.

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For example, at the end of 2016, the real volume of the furniture production market continues to decline, but in nominal terms it remains at the same level, which is due to an increase in furniture prices. According to statistics, furniture prices increased by 19.14% - the highest growth rate in the last 7 years. Thus, there is a decrease in the qualitative growth of the furniture market.

The crisis also affected the structure of the furniture market. The most significant changes affected the segment of office furniture and bedroom furniture. The first trend is explained by the cost optimization of companies in difficult times. The second trend is justified by the fact that bedroom furniture is the least needed in a home setting. The smallest effect of the crisis is observed in the segment of kitchen and living room furniture, as well as upholstered furniture. Consequently, the most promising segment of the furniture market is the economy class, which feels more confident even in times of crisis.

The furniture market is one of the least consolidated segments retail. The top 10 furniture retailers account for 1/3 of the entire market, and the leaders' revenue growth rates in 2015 exceeded the growth of the market as a whole. The permanent leader in the Russian furniture market is IKEA, which occupies 22% of the entire market. The annual revenue growth rate was 14.7%. Experts predict a further increase in the share of large retailers, which will reach 40%.

At the same time, the Russian furniture market is characterized by a high level of competition. As of 2017, the Furniture of Russia catalog includes more than 14,000 companies, 5,000 of which are direct manufacturers.

The highest density of furniture production is observed in the Central and Volga Federal Districts - about ¼ of the total number of manufacturers is concentrated there. In other regions, the volume of retail sales significantly exceeds the volume of own production. At the same time, it is more profitable for furniture manufacturers to sell their products within the region, which reduces transaction costs.

In cities with a population of more than 800 thousand people, various large retailers are represented, which is very difficult to compete with. In cities with a population of less than 500 thousand people, there are no network players and delivery in many online stores, which narrows the choice of the buyer and reduces the level of competition.

Another parameter of the furniture market is the trade format. According to surveys conducted at the end of 2016, every fifth resident ordered furniture from an online store. In the first half of 2016, online sales increased by almost 47% and reached RUB 974 million, which is 12.5% ​​of total market sales. Almost half of the furniture chains have their own websites, but not all of them have an online sale function. Every year, the popularity of online furniture stores is increasing, as it allows sellers to reduce the cost of renting large sales areas and reduce the price, and for buyers, online trading is more convenient option acquisitions.

Ready-made ideas for your business

By combining the trends of the Russian furniture production market, one can form the image of a successful furniture company: an economy-class furniture manufacturer operating in a city with a population of 500-800 thousand people and selling products through an online store. These parameters will ensure constant demand, practically independent of the economic situation, reduce competition, reduce costs, which will reduce product prices.

Experts predict that the share of small and medium-sized enterprises in the furniture business will continue to grow and reach 75-80% in a few years. The key task of such manufacturers is to occupy their niche in the market. For example, wicker furniture manufacturers have almost no competitors in the market, and custom-made furniture is gaining popularity every year.

Recently, the demand for the products of furniture workshops has been growing - the exclusivity of the offer and the variability of production are important parameters when choosing furniture for the consumer. This trend is supported not only by the taste preferences of consumers, but also by the development of the design services market, which almost doubled in 2014. With all the variety of choices presented on the furniture market, the consumer cannot always find suitable furniture that would match the design project.

The most rational way out of the situation is the production of furniture to order, which is carried out by small furniture workshops. This segment of the market is represented mainly in the middle and expensive segment, while the economy class is practically free.
The easiest way to organize furniture production is to open a furniture workshop.

The advantages of this format of furniture production:

• does not require large investment costs;
• to accommodate production facilities do not need a large room;
• savings on equipment;
• low price of finished products;
• production flexibility.

The disadvantages of furniture production include:

• innovation and imagination are the basis of business success;
• furniture self made requires a lot of time;
• independent search for clients.

This format fits into the image modern manufacturer furniture. The implementation of this project involves the opening of a furniture workshop.

Despite the obvious problems in the industry and fluctuations in demand for furniture products, this segment remains attractive for investors. The advantages of the furniture business include:

• a relatively small amount of investment in the production of furniture;
• a promising direction, interest in which will never disappear;
• furniture refers to a general consumer product, which provides a wide target audience;
• business profitability can reach 300%.

The main disadvantage of the furniture manufacturing business is the fierce competition in the market. However, with the proper construction of production, you can occupy your own niche in which competition will be minimal.

Thus, the prospects for furniture production, forecasts for growth in demand for this species products and the advantages of furniture production allow us to talk about the investment attractiveness of such a business.

Determining the range of furniture production

The furniture company is engaged in the production and sale of wooden furniture - dining groups, as well as upholstered furniture - sofas and armchairs. The newly created furniture company positions itself as a "furniture workshop", specializing in manual assembly of products and the production of non-standard furniture for individual orders. The products of this enterprise are favorably distinguished on the market by the following indicators: low prices, custom-made work, a wide selection of equipment and upholstery, colors and materials of products, the possibility of online purchase.

The products intended for production are:

Dining table, made of solid pine, painted with aging imitation, dimensions: 110*70cm, table top thickness 4 cm;

Chair, made of solid pine, painted with aging imitation, dimensions: chair height 105 cm, chair back height 60 cm, chair back width 50 cm, seat width 52 cm, seat depth - 45 cm;

Three-seater sofa, wooden armrests, folding mechanism - book, jacquard upholstery, dimensions: length - 240 cm, depth - 96 cm, height of the seat of the sofa - 40 cm, 2 decorative pillows, filler - spring block synthetic winterizer polyurethane foam, niche for linen. Additional design (carriage tie, upholstery and color options, various models– 3 local, 2 local, corner, with folding mechanism and without)

Armchair, frame made of laminated chipboard, plywood, coniferous timber; the seat is made of polyurethane foam and a block of flat springs. Dimensions: length - 750 mm, depth - 870 mm, height - 890 mm. Additional design (carriage tie, upholstery and color options).

Table 2 shows competitors' prices for similar products on the market and the planned selling price.

Table 2. Comparison of prices for the products of CJSC "Dion" and similar products

In addition to the production of furniture, the workshop provides a furniture upholstery service. The cost of the service is 1000 rubles per 1 meter of fabric work.

Marketing and sales of a furniture manufacturing company

The target audience of the furniture manufacturing company is middle-income families who renew furniture every 3 years and prefer unique, high-quality furniture made from natural materials. The target audience of a furniture manufacturing enterprise is quite extensive, therefore, in order to develop an effective marketing strategy, it is necessary to divide the target group into subgroups of consumers:

Successful customers are consumers of furniture in the middle price segment. The main criteria for choosing furniture: the uniqueness of the offer, high-quality materials, the manufacture of furniture according to sketches to order, the possibility of delivery and assembly of furniture;

Low-income clients occupy the most specific gravity within the consumers. The main criteria for choosing furniture are: price / quality ratio, custom-made furniture in the budget category, provision of furniture upholstery services.

The aim of the furniture manufacturing company is to meet the needs of all customer groups. At the stage of formation of a furniture company, the intended consumers will be active Internet users - an audience attracted to the company's website by various marketing tools.

Ready-made ideas for your business

Since the furniture production workshop focuses specifically on online sales, the main way of advertising is to create your own website, profiles in social networks and their active promotion. The first stage is a professional landing page, in which it is necessary to indicate the range of products, production time, examples of work and current discounts. The development of a full-fledged website with the necessary functionality will cost about 50,000 rubles.

A more budget option is to create profiles on social networks and promote them. In addition to the range of products in the profile, you can post photos and customer reviews, a list of services provided by the furniture workshop, useful information about various materials, furniture care information, design solutions, in which your products fit, information about promotions and bonuses.

Also for the furniture manufacturing business, the most effective way advertising is the placement of information about products on billboards. It is recommended to choose a billboard in the immediate vicinity of hardware stores, on the outskirts of the city. The average cost of renting one billboard 3*6 m for 1 month is about 23,000 rubles/month.

Another effective advertising tool will be the placement of booklets with a list of all services and a portfolio of a furniture company in hardware stores. The cost of such accommodation depends on the conditions of the hardware store and is negotiated individually. You can offer cooperation to a hardware store and jointly hold a promotion, which involves issuing discount coupons in a furniture workshop for a fixed purchase amount. It is planned to spend 10,000 rubles on this method of advertising.

Ready-made ideas for your business

Also, an effective option for promoting a furniture production workshop can be the printing of advertising blocks in a specialized press. The cost of this type of advertising will be about 10,000 rubles.

Do not forget about such promotion channels as cooperation with private interior designers, design studios, furniture stores. The search for intermediaries must be carried out independently and offer them a percentage of the order amount in the amount of 10-20%.

Effective ways to attract the attention of the consumer are participation in various exhibitions and fairs, distribution of promotional materials, the availability of additional services and after-sales service: free delivery, assembly, one-year warranty for repair or replacement of the product in case of defects, etc.

One of the main tasks of marketing is the formation of public opinion and a loyal attitude of consumers towards the enterprise. Therefore, it is worth considering options for conducting a survey among customers, the results of which will make it possible to make the necessary adjustments to production, take into account consumer requirements for products.

The use of one or another tool depends on the target audience of the institution and the budget of the project.

Creation and active promotion of a profile in social networks VKontakte and Instagram. 10,000 rubles should be allocated to promote the profile in social networks;

Creation of a personal website with a portfolio, price list, contacts and an order calculator function. The costs will amount to 30,000 rubles;

Participation in furniture exhibitions and fairs.

Thus, for the promotion of a furniture production workshop, expenses in the amount of 50,000 rubles are laid down.

The most important part of marketing is sales forecasting. Table 2 presents a plan for the sale of furniture workshop products. The average cost of an order may vary depending on the details of the order.

It is planned to receive a corporate order for the manufacture of furniture. Therefore, you should also search for clients among the corporate segment - these can be cafes, offices, beauty salons, etc. It is also worth considering the option of cooperation with a furniture salon, which will be ready to purchase part of the products for sale.

Table 3. Planned workshop sales volumefor the production of furnitureby product type

Thus, the planned amount of revenue for the first year of the workshop will be an average of 19,068,700 rubles.

Furniture production plan

Opening a furniture production workshop and organizing production involves the following steps:

1) Selection of premises for production. Since it is planned to open a full-cycle furniture production, the area of ​​\u200b\u200bthe premises should accommodate large-sized equipment. This will require a room with a total area of ​​300-350 m2, which will house:

production workshop - a place where woodworking machines and other equipment are located

assembly shop - a place where furniture is assembled from prefabricated parts;

paint shop- a room for painting and varnishing;

dryer - a place for storing and preparing raw materials before production;

a warehouse for finished products and a warehouse for raw materials;

production staff room;

bathroom with shower;

administrative staff, office space.

In addition to the area for the production of furniture, the following requirements are imposed on the production room:

non-residential premises for industrial purposes, since the work of the workshop is associated with a high level of noise;

first floor, two entrances. Since the unloading and loading of bulky materials is carried out, it is necessary to place the production on the ground floor. Separate entrances are made for the workshop and sales office;

three-phase electricity 380 watts, since some equipment requires high power to operate;

availability of water supply, ventilation, fire safety system, ease of access to the building, availability of a platform for unloading raw materials;

lack of moisture and high humidity. The materials used in the production of furniture are afraid of moisture and dampness.

Finished products should also not be stored in such conditions, since cushioned furniture has the ability to absorb moisture and odors.

• a heated room, which is also necessary to maintain the ideal quality of raw materials and finished products.

For the implementation of the project, a production facility is rented. Total area - 300 m2, cost - 50,000 rubles / month

2) Purchase of equipment. To ensure the production of a full cycle, it is necessary to purchase a set of equipment:

planer - 70,000 rubles;

thicknessing machine - 120,000 rubles;

milling machine- 70,000 rubles;

drilling and grooving machine - 50,000 rubles;

copying lathe and milling machine - 150,000 rubles;

grinding machine - 80,000 rubles

painting equipment - 130,000 rubles;

panel saw with manual feed of materials - 140000;

screwdriver and puncher - 15,000 rubles;

other auxiliary equipment and tools - 50,000 rubles.

Thus, the total cost of furniture production equipment will be about 825,000 rubles. With all this equipment, expect a simultaneous monthly output of 400 pieces of furniture.

3) Technology of furniture production and organization of supply. Furniture production technology includes the following main steps:

product design preparation;

work on cutting material and manufacturing parts;

material processing work;

assembly of finished furniture.

For enterprises producing full-cycle furniture, edged solid boards are the main raw material. At the first stage of production, they are converted into panels and then parts for furniture are made. The most popular types of wood are: oak, birch, larch, pine. The most budgetary version of the array is pine. It is this material that will be mainly used in production. So you need chipboard and MDF boards.

To organize the production of furniture, suppliers of wood, paints, coatings, adhesives, fittings, fabrics, etc. will be required. The main requirements for suppliers are a well-known, proven company, the availability of all necessary certificates, and the possibility of delivery. It is preferable to cooperate on a long-term basis with companies that carry out quality control, provide bulk discounts and the possibility of deferred payment.

4) Recruitment. Furniture production requires certain professional knowledge and skills, therefore, before starting production, it is necessary to select qualified employees. The main requirement for personnel is experience with specialized equipment. The staff must include: shop specialists - 3 people, a production foreman with financial responsibility for raw materials and equipment, a sales manager, a designer-technologist, a forwarding driver, a manager, an accountant.

5) Form of service. Working with a client consists of several stages:

the client's appeal to the company: the client contacts the manager and stipulates all the conditions of the order. The manager receives the order and passes it to the designer-technologist, who helps the client decide on the design of the product, materials and develops an individual project.

cost calculation, ordering: after the project is agreed with the customer, the designer-technologist calculates the cost of the work. After that, the manager agrees on the cost of the order with the client, draws up the relevant documents and takes an advance payment of 30% of the order amount. The term of execution of the order is specified in the contract and is 30 working days.

production and delivery of the order: upon the production of furniture, a delivery schedule is formed. To do this, the manager contacts the customer and approves the delivery time. The remaining amount of the order is paid upon delivery. The delivery service costs 300 rubles, and when ordering from 20,000 rubles it is provided free of charge.

Organizational plan for the production of a furniture workshop

The initial stage of opening a furniture workshop is registering a business with government agencies. For reference commercial activities an individual entrepreneur is registered with a simplified taxation system (15% “income minus expenses”). Types of activities according to OKVED-2:

31.09.2 - Manufacture of other furniture and individual furniture parts not included in other groups, according to the individual order of the population;

47.59 - Retail sale of furniture, lighting fixtures and other household products in specialized stores;

47.91.2 - Retail trade carried out directly with the help of the Internet information and communication network;

31.01 - Manufacture of furniture for offices and trade enterprises;

31.02 - Production of kitchen furniture.

Licenses are not required to carry out these activities, however, it is recommended that all furniture produced be certified to confirm the quality of the products. For this, it is necessary to comply with the norms and standards:

GOST 16371-93 “Furniture. General technical conditions”;

GOST 19917-93 “Furniture for sitting and lying. General technical conditions”;

GOST R 50051-92 “Furniture. Chairs. Definition of sustainability”;

GOST 19194-73 “Furniture. Method for determining the strength of fastening of decoy legs of furniture”;

GOST 13715-78 “Joinery plates. Specifications";

GOST R 54208-2010 “Protective and decorative coatings for furniture made of wood and wood-based materials. Classification and designations.

GOST 30255-95. Furniture, wood and polymeric materials.

The work schedule of the furniture shop is from 8:00 to 17:00 (Mon-Fri). The opening hours of the sales office are from 9:00 to 19:00 (Mon-Sun). Based on this, the staffing table is formed.

Table 4 staffing and payroll

№	Job title	Salary, rub .	Quantity, pers.
Administrative
	Supervisor
	Accountant
Industrial
	Shop Specialist
	Production master
	Designer-technologist
Trade
	Manager
Auxiliary
	Delivery driver
	Cleaning lady (part time)
Total:				210 000.00 RUB
Social Security contributions:				63 000.00 RUB
Total with deductions:				273 000.00 RUB

Workshop specialists - serve all stages of the production of furniture products, combine the functions of a furniture assembler. Education - secondary technical, work experience in a similar position.

Production foreman - organizes the workflow, receives materials and draws up the relevant documentation, is a materially responsible person, monitors compliance with safety regulations in production, and performs phased control of the manufacture of products. Education - higher, work experience in this field - 5 years.

Manager - implements the marketing policy of the enterprise, negotiates with potential customers, places orders and accepts payments, is a financially responsible person, deals with advertising and product promotion, is responsible for filling the website and profiles in social networks. Higher education.

Designer-technologist - develops models and designs of furniture, carries out author's control over the compliance of the produced furniture with the developed models. Higher education.

Accountant - is a materially responsible person, maintains all financial documentation, carries out accounting, controls compliance with the law when spending Money and material resources. Higher education, work experience in this field - 3 years.

Driver-forwarding agent - carries out timely delivery of the order to customers. Requirements: own car, work experience from 1 year, driver's license category B, C.

The head is a financially responsible person, represents the interests of the enterprise, concludes contracts for economic activities, issues orders and instructions, hires and dismisses employees, selects suppliers and searches for distribution channels. Education - higher, work experience in this field - 3 years.

Cleaning lady - cleans the sales office.

Financial plan for the production of furniture

The financial plan takes into account all income and expenses of the project, the planning horizon is 3 years. It is planned that after this period the institution will need to expand its production and product range.

To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the cost of repairing the office space, purchasing equipment, the initial purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods. The specifics of the furniture business is the need for a large amount of working capital.

Table 5. Investment costs

Variable furniture production costs consist of the costs of materials used in the production of furniture, as well as the payment for the capacities consumed in the production process (water, gas, electricity, sewerage). To simplify financial calculations, variable costs are calculated based on the sum of the average bill for each type of product and a fixed trade margin of 300%.

The fixed costs of furniture manufacturing consist of rent, utility bills, payroll, advertising costs, taxes, and depreciation. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.

Table 6. Fixed costs for the production of furniture

Thus, fixed monthly expenses were determined in the amount of 375,000 rubles.

Evaluation of the effectiveness of furniture production

The payback period of the project with an initial investment of 1,132,000 rubles is 8-9 months. The net monthly profit of the project upon reaching the planned sales volumes will be 519,560 rubles. Return on sales in the first year of operation will be 25%.

Possible risks of furniture production

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of a furniture manufacturing establishment determines the following external risks:

increase in prices for raw materials, failure in the supply of raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions, which provide for the liability of the supplier in case of their violation;

high competition in the market. Since the furniture market is quite saturated and the competition is high, the behavior of competitors can have a strong impact on the demand for your products. To reduce this risk, it is necessary to form a systematic approach to business organization and establish processes within the enterprise. This will allow you to achieve competitive advantages and form a customer base;

lack or decrease in demand. Lack of demand usually occurs when potential customers do not know about the existence of the company - in this case, it is necessary to conduct an active advertising campaign. In the second case, the occurrence of risk is associated with the economic situation or the loss of market share. It is possible to reduce this risk by forming your own client base, concluding large contracts, production flexibility;

fire, theft and other force majeure circumstances. The risk of such events leading to property damage is quite low. However, when they occur, the damage can be quite large. To minimize this risk, it is necessary to install in the shop fire alarm introduce regular monitoring of compliance with safety regulations. You can also insure the risk with an insurance company;

• Refusal to provide rental premises or increase the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

Internal risks include:

non-fulfillment of the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;

equipment failure and production downtime. Minimizing the risk will allow regular maintenance of the equipment in order to maintain its performance;

problems with personnel, which means low qualification, staff turnover, lack of motivation of employees. The easiest way to reduce this risk is at the recruitment stage, hiring employees who meet all the stated requirements. It is recommended to use a bonus tool, for example, to pay employees a fixed percentage of net profit based on the results of annual work;

product defect. In case of a minor defect, the products can be sold at a discount price, and in case of serious violations, they can be sent for processing. The main thing is to identify product defects before the transfer of the order to the client. It is possible to reduce this risk by selecting qualified personnel, purchasing good equipment and quality materials;

a decrease in the institution's reputation among the target audience due to errors in management or a decrease in product quality. It is possible to level the risk with constant monitoring of product quality, receiving feedback from the company's customers and taking corrective measures.

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Profitability calculator for this business

Consumer demand for beautiful, elegant furniture is constantly growing. New design solutions in the interior make furniture manufacturers constantly expand their range. The number of furniture factories is increasing, creating full-fledged competition in this market segment. The ease and simplicity of the technological process lies in the manufacture of the necessary parts, their subsequent assembly according to the instructions for the future product, using only a screwdriver, drill, screwdriver.

For a furniture workshop, basic equipment is sufficient, though basically, its choice directly depends on the type of products manufactured at the enterprise for a business project:

1. Band saw machine. This type is used to cut metal, wood.
2. Drying mechanisms. Its presence is mandatory for the production of natural wood products.
3. Equipment for wood processing. Machine for wood aging, milling machines, wood splicing mechanism, drilling, milling and copying mechanisms.
4. Machine equipment for working with glass. It is installed for cutting, cutting, edging and sandblasting, engraving and other manipulations.
5. Mechanisms for metal processing. With it, polishing, cutting, welding, cutting, drilling of metal parts of future furniture is carried out.
6. Sewing equipment. Allows you to cut, sew, cut woven elements of furniture construction.

You will also need to have other tools in your arsenal: furniture staplers, planers, hammers, pliers, a drill, a screwdriver, a lot of small tools for working with materials.

Business design. Key Aspects

Sightseeing tour

This project involves organizing your own production premises where the production of furniture for its subsequent sale will be carried out. Individual entrepreneurship is often the main form of education of a furniture enterprise, which is due to the sale of finished products to consumers for private use. If it is planned to sell furniture to customers from government and legal structures, then additional registration of the production workshop in an LLC will be very reasonable.

3. Selection of working personnel.

General personnel data can be reduced to the following points:

• Designer, order clerk - 1 job unit;
• Sales manager - 1 unit;
• Workers of the shop itself - enough from 2 to 8 units;
• Driver - 1 unit.

The approach to the choice should be thorough, because the face of your organization, authority and clarity in the execution of orders will depend on this.

The office should have an employee who has experience working with special programs. He must be delicate, sociable, tactful in order to find customers, bring them into the category of permanent ones, and increase the clientele among consumers of the services of your workshop.

Production should be carried out by people who know their business. The scope of their competence should be considered to work with basic equipment and materials. Now the basis for the production of any furniture is MDF-plates and chipboard.

If the furniture production is adjacent to your own point of sale, then you need to hire another staff unit in the person of a sales assistant. His responsibilities will be the correct information about the products, attracting potential buyers.

Finance: investing and income

Capital investment:

1. Rent for the occupied premises:

Production workshop - about 300,000 annually;
- office space - from 100,000 rubles / year.

2. Equipment and computer support - from 200,000 to 1.5 million rubles.

3. Wage personnel - starting from 1.2 million rubles. annually.

4. Purchase of materials - calculated individually. Approximately 20% of a piece of finished furniture.

5. Other expenditure items - about 300,000 thousand annually.

It turns out that the entrepreneur must have a capital of approximately 3.4 million rubles, excluding materials for manufacturing in this amount.

Yield:

The payback period for a furniture production workshop is individual, but generally ranges from one year. With a clear and competent approach to doing business, the income from the sale of finished products will be about 400,000 rubles / month. It is worth noting that many manufacturing organizations are able to earn much more if they take into account consumer demand, the unsuccessful experience of other firms, constantly monitor current trends in furniture creation, and much more.

These financial indicators are approximate in order to enable the entrepreneur to determine the prospects for the development of his own business, to skillfully spend money. Yield/expenditure will depend on various factors, including the region where the future furniture production will be organized.

Approximate figures from furniture sales in Russia:

• office furniture - 22%;
• cabinet furniture - 25%;
• kitchens - 19%;
• upholstered furniture - 12%;
• Bedrooms - 12%;
• Other - 10%.

The choice of consumers is obvious. The entrepreneur must take into account all the nuances in order to purchase exactly the equipment that will make it possible to produce only the types of furniture structures that are in demand by buyers.

The given business project is approximate, and can become the basis for an individual plan for an individual entrepreneur.