Chanel suit. The basics of the Chanel style in clothes, photos of the latest collections. Influence on world fashion

A variety of modern fashion trends gives women room for imagination when choosing a casual, business and evening look. You can make your wildest dreams of femininity come true or, on the contrary, assemble a bow in a strict style. Everything depends only on the desire and the presence of a subtle artistic taste. The Chanel style in clothes for women in 2019, just as before, is a kind of tuning fork by which designers and stylists compare their “watches”. Taking such things as a basis, you can always remain fashionable and attractive to the people around you.

As Gabrielle Chanel herself said, if others cannot remember what a woman was wearing, then this indicates that she was dressed perfectly. Any bow will be romantic and artistically complete, if a cursory glance does not leave rough details that the eye “clings to”. This is precisely the art of Coco Chanel style in any kind of women's clothing. A business suit and a casual dress, a jacket and a skirt and many other items of clothing in a similar cut create an ideal springboard for creating images for various occasions.

Look at the photo of Chanel's style in clothes for 2019 - the leading fashion houses offered their individual vision of this design direction:

Consider a Chanel-style suit: jacket, jacket and skirt (with photo)

France has always been the birthplace of new fashion trends. It is quite logical that this country has given the world many great couturiers. And Coco Chanel is a bright representative of this trend. professional activity. Consider further a Chanel-style suit for a casual look in a business woman's look. Throughout her life, this talented woman has created images of elegance and luxury from simple improvised means.

This was facilitated by a rather difficult childhood and youth spent in the circle of a poor family. After the departure of the great Gabrielle, the fashion house created by her was headed by the equally talented designer Karl Lagerfeld. It is he who brings the inherited ideas of Chanel style to the world around him. It is based on a jacket and a skirt - examples of these wardrobe elements can be seen in the photo below:

Any Chanel-style jacket in 2019 is, first of all, a strict vintage, emphasized by modern fashion trends. Simple at first glance, the silhouette creates an impression of sophistication due to the perfect fit. Classic lines with rounded edges, darts and tucks, draperies - all this is designed to create an impression of casual lightness, embodied in a business style. Look at the photo of a Chanel-style jacket - options are offered in a variety of styles:

The Chanel style tweed jacket is another iconic piece for modern woman. It goes well with 7/8 cropped straight trousers, and even jeans, if you want to create a casual business look with a democratic style. Comfortable fit does not hinder movement and creates comfortable conditions throughout the working day.

A classic Chanel-style skirt in any suit plays the role of a high-quality background against which a jacket or jacket is the soloist. A straight cut without flaring and a fit due to darts are the distinguishing features. The emphasis is on the quality of fabrics, including lining. It is simply impossible to imagine a skirt of this company without a lining layer.

Coat, cardigan and dresses in the style of Coco Chanel

As a legacy, the great Gabriel left not only a new direction in women's fashion, but also certain trends in the style and cut of women's clothing. Smooth lines and a special chic selection of fabrics are still present in all models without exception. A Coco Chanel dress is not necessarily a little black sheath. Among the line of styles there are models for everyday life, for an evening out and a business dinner in a restaurant. Chanel in the industry of tailoring women's dresses prefers the classics of forms and decor. The laconic look is complemented by various accessories.

The Chanel-style coat is more of an element of a certain decor and rarely carries the function of warm clothing for a really cold season. Therefore, it is advisable to look at this style for spring and summer. Houndstooth pattern, natural cashmere and strict drape with classic forms of sleeves, collar and lapels are in fashion. The length of the coat, like dresses with a skirt, should not fall below the middle of the knee.

Knitted cardigans are another of the most popular elements of Chanel-style women's clothing, enjoying continued success among a wide range of fashionistas. Tight jersey keeps its shape perfectly. Depending on the color, it is part of a business look or an everyday romantic bow. Look at the photo examples of such cardigans:

Among the general trends in the collections of 2019, it should be noted that the collar is trimmed with an elegant satin ribbon and the finest silk lining with the brand logo of the fashion house. The absence of a collar in a jacket and coat is another trend sign. You can wear such styles with large beads or silk neck scarves.

All women dream of long and slender legs. But few people know that the perfect length of trousers can create the desired effect. Stylists suggest that the ideal value is 1.3-1.5 cm above the floor, regardless of shoes.

Modern fashion is multifaceted and diverse, so women of fashion get a lot of room for imagination when choosing clothes. But there are things that have not gone out of fashion for several decades.

The image of good style and impeccable elegance is a Chanel-style suit. Such a thing will successfully complement a business or casual wardrobe, in addition, such an elegant suit will be appropriate at any celebration.

Now it is difficult to imagine a basic women's wardrobe, without such a thing as a skirt suit and. Meanwhile, for centuries, women have worn very uncomfortable clothes with corsets and long skirts. And only in the 20th century did women finally get freedom in choosing clothes.

One of the most famous "revolutionaries" in the field of fashion, of course, was Coco Chanel. Thanks to her efforts, women radically changed their wardrobe, they began to wear comfortable and stylish clothes, including trousers, which at that time was considered something incredible.

The first fashion collection was presented to the public in 1913, the main fabric for tailoring was jersey. Then Mademoiselle "introduced" the ladies of the whole world to such a wonderful fabric as tweed. Although, it should be noted that the first collections of tweed great success did not have. This fabric made a real sensation much later, when already 70-year-old Chanel presented fashionistas with a tweed suit consisting of a straight skirt and a jacket.

Despite the fact that Mademoiselle was French and worked in Paris, at first her collections were appreciated by residents of Great Britain and the USA. And only then all the charm of stylish and elegant clothes was appreciated by compatriots.

After the death of the great designer trademark Chanel continued to exist. And today it is one of the most famous brands that produce luxury goods.

Not every fashionista can buy a real Chanel suit, as clothing prices are high. But many democratic clothing brands produce suits "in the style of Chanel." Their main differences are elegance, style and grace.

Classic

The costumes are presented in a variety of models. Still popular is from Chanel, consisting of two elements - a skirt and a jacket.

There are options for jackets with patch pockets or with welt, but made diagonally. There are long and short versions.

You can also see a suit with a one-button closure on the back, such models have a straight silhouette and a shortened length.

They can have shortened sleeves - to the elbow or even shorter. Such suits are worn without a blouse, tightly buttoned.

The shape of the skirt can also be slightly modified. In addition to straight skirts, there are narrower ones, less often you can see a year-style skirt.

No less popular option - in the style of Chanel. Pants in such a tandem are used straight or flared. There are also youth options - with cropped tight trousers.

Who will suit?

Many mistakenly believe that Chanel's style is exclusively for adulthood. In fact, costumes are perfect for any girl, the main thing is to choose the right model.

Young women should pay attention to suits with trousers and. You can also wear a set with a skirt, but it is better to choose the option with a fitted jacket. The skirt can be shorter than in the classic version, straight or trapezoidal.

In addition, young girls can "break" the costume and wear elements of it with other things. For example, you can wear jeans, this combination looks very original and fits perfectly into the youth style.

Mature ladies are great classics. A classic suit will make you look emphatically elegant.

They can also afford a Chanel-style suit, but not every style will suit them. When choosing a model for obese women, it is worth abandoning models from tweed and boucle fabric, as they add volumes due to their loose texture. Models with patch pockets will not fit.

The best option for a jacket is a straight model without a fastener and a triangular neckline. Classic jackets have a round neckline, but this option shortens the neck, so they are best avoided.

Choose a jacket either shortened (above the hip line) or, on the contrary, elongated. Make sure that the top of the ensemble does not end at the level of the widest place of the figure.

The lower part of the set can be represented by both a skirt and trousers. But the model must be straight. A pencil skirt and skinny pants are absolutely not suitable.

When would it be appropriate?

Where can you wear a Chanel suit? These clothes fit perfectly into a business wardrobe, so you can buy a suit for work.

In addition, the model will look great at any social and formal events held during the daytime. Ladies aged 40+ will look especially elegant in this outfit.

In everyday life, many fashionistas wear a suit, combining its parts with other things. This allows you to slightly "reduce the degree" of the solemnity and formality of the thing.

fabrics

The classic version of the suit is made of tweed or jersey, but other fabrics can be used. The appearance of the suit will depend on the type of material, so you need to carefully consider the selection of fabrics.

Tweed

Wool fibers are used to make tweed, but modern manufacturers often add a small amount of synthetics to natural raw materials. Such additives improve the performance of the fabric, it becomes more rigid, so it keeps its shape perfectly and does not wrinkle.

A characteristic feature of the fabric is the herringbone pattern., it is formed due to a special way of weaving threads. The traditional colors of tweed fabrics are black, brown or gray-green.

Decorates a tweed suit, fringe, which is obtained by unraveling the weaving of the fabric. There are also models trimmed around the edge with contrasting braid.

Jersey

The first costumes presented by Mademoiselle Chanel were made of jersey. At that time, the fabric was a novelty, it began to be produced at the beginning of the 20th century. This material is not woven, but knitted, that is, in fact, it is a knitted fabric. The material stretches well, but if it is made of natural raw materials (wool), then it does not differ in elasticity. That is, the fabric can stretch, but not restore its original shape.

The jersey is virtually wrinkle-free, so the suit will look great even if you've been wearing it all day. The fabric is quite light, but has good thermal insulation properties.

Currently, not only wool is used for the production of jersey, but also other types of fibers. Therefore, before buying a thing, be sure to look at the composition of the label.

Boucle

The suits are made of boucle and look stylish. This is a plain weave fabric of textured threads. This type of thread is distinguished by the fact that there are thickenings and knots on its surface, so the surface of the fabric is not smooth, but has a peculiar texture.

Boucle is made from wool yarn with the addition of synthetic raw materials, but there are also lighter fabric options, for example, based on cotton. Thanks to the loose weave, the fabric is soft and light. In addition, the fabric has a certain degree of elasticity, which makes products made from it comfortable to wear.

knitted

The knitted version of the suit with a Chanel-style skirt is also quite popular. In order for such a product to keep its shape, it is usually made on a lining.

For knitting, different types of yarn can be used. The most popular yarn option is wool, that is, the suit will turn out to be quite warm. If you knit products from angora, then the costume will turn out to be very delicate with a soft pile. But, of course, this version of clothing is not suitable for a strict office style, knitted items fit better into a casual style.

Colors

The classic color of a suit from Chanel is a combination of black and white. It can be a black suit with snow-white trim, or a white jacket with a skirt trimmed with black braid.

In addition, the classics of the genre include textured patterns obtained by interlacing fabric threads, that is, the herringbone pattern on tweed or the salt and pepper pattern on boucle fabric.

The only print option that is used in the manufacture of the classic version of the costume is the “chicken foot” check (pie de bullet).

In this pattern, the cell has a non-standard shape - with an elongated corner. The pattern is made in black and white, but the inlay for decoration can be used in black and white.

In a modern version, Chanel-style suits are also produced in other colors. It looks very gentle and feminine or the blue version with white trim. More elegant option. It can be made of plain fabric or in a white and red checkered. The most restrained and neutral can be called. Such a model will look especially good in summer and warm autumn.

With what to combine?

To make the image stylish, one suit is not enough. You need to choose the right accessories and accessories for it.

A legendary fashion designer, a woman who revolutionized fashion, bold, stylish and desirable - this is all about Coco Chanel. Once she promised to dress women elegantly and simply, so that the main accessory would be sophistication, and the clothes would not expose, but emphasize the beauty of the body. Coco kept her promise, her rules made a splash in society in the first half of the 20th century, and Coco Chanel's style is still considered relevant. This is what is considered to be a model of good taste, this is what is called the capacious word "classic".

Clothing in the style of Coco Chanel is not only fashionable, but also practical, allowing a woman to feel well-groomed, beautiful and elegant. Only thanks to the fashion designer, the fair sex can wear short haircuts, boldly put on vests and trouser suits and use pearls instead of jewelry and at the same time look unusually feminine and attractive.

Rule number 1. Skirts, dresses without frills

Clothes of a simple cut, laconic colors - that's what Coco offered fashionistas. “The more expensive the clothes, the poorer they look,” Chanel proclaimed and created a pencil skirt that was just below the knee. This style emphasizes a thin waist, a soft curve of the hips, chiseled calves, hiding the knees from immodest glances. A pencil skirt is combined only with one-color or two-color shoes with high, but certainly comfortable heels.

Appeared in contrast to the lush and bright Coco created it "to develop the taste" of her contemporaries. The little black dress has become a classic, relevant for any age, skin type and hair color. It will emphasize the freshness of a young beauty and the elegance of an adult woman. According to Koko, the black color gives mystery, which means it can restore youth, in addition, such an outfit cannot be spoiled by ineptly selected accessories.

The style of Coco Chanel in everyday dresses was expressed mainly in such styles as sheaths or models with a simple, fitted top and full skirt. All of them are perfectly combined with a string of pearls on the neck or wrist. Black / white at one time became the hallmark of the Chanel house, as well as a hallmark of her own style. Minimalism, inconsistency, brightness in the absence of color - the main idea of the fashion designer. Clothing should emphasize the charm of its owner, and not dominate the image.

Rule number 2. Perfect pants

Rebel Chanel first invited ladies to go out in trousers, although she herself almost never wore them. The fashion designer created women's trousers with straight, shortened, but always covering the knees. At the premiere, they were presented with a sweater. Trouser suits in the style of Coco Chanel are classic, most comfortable and functional models. The silhouette in this case is looser, with patch pockets, zippers and buttons.

Rule number 3. Jacket and jacket

Clothing should not restrict movement. This rule corresponds to a jacket, the model of which is made just below the waist. Distinctive features of the style are narrow sleeves and the absence of a collar. Such a jacket may either have no buttons at all, or be fastened with small fasteners of the same tone as the fabric. This piece of clothing should be worn with a simple, preferably silk blouse in white or pastel color.

A Coco Chanel-style jacket is made only from thin fabrics, which allows you to beautifully beat the female silhouette. Colors in no case should be bright and flashy. Preference is given to shades of blue, gray and brown. If you need to create it is acceptable to use red.

Jackets were brought into fashion by Coco back in the 30s of the last century, and they still remain relevant due to their simplicity and elegance. The fashion designer considered such a thing to be basic, allowing the lady to feel noble and comfortable at the same time. A Coco Chanel-style jacket is designed for discreetly sophisticated ensembles, and will also look harmonious even with jeans. For this element of the wardrobe, the following nuances are characteristic:

three-quarter length sleeves;
raw edge;
main colors of jackets: white, black, sky blue, pale pink, beige, red.

Rule number 4. Handbag 2.55

Traditional clutch bags are alien to Coco's style. Under the number 2.55, which means "February 1955", a handbag with a shoulder strap is "encrypted". This accessory is not uncommon these days, but it matches Coco's style if the following conditions are met:

monophonic, dim color;
without large shiny details (except for the logo);
strap in the form of intertwined chains;
medium size, classic rectangular shape;
secret pocket for storing money;
a secret rounded pocket, which is called the “Mona Lisa smile”, the main purpose of which is to store love notes;
clasp-square "Mademoiselle".

Today, the Coco Chanel style is used to create handbags from a wide variety of materials, such as cotton, velor, silk and even denim. You can find modern models, decorated with rhinestones and sequins. Such a handbag can save literally any boring look, giving it delicacy. An excellent option would be powder shades that look really stylish in the evening and during the day.

Rule number 5. Perfume

"Perfume that smells like a woman herself" - this is how the fashion designer called the legendary "Chanel No. 5", an important touch to the image of sophisticated elegance. A straight bottle with a black CHANEL lettering on the outside, a tart fragrance with hints of lily of the valley inside...

What do you wear at night? Marilyn Monroe was once asked.

Only 5 drops of Chanel, the beauty answered.

Rule number 6. Bijouterie, jewelry

Koko had a passion for accessories, but insisted on their thoughtful and limited use. Costume jewelry is incompatible with jewelry. It is unacceptable to use several varieties of stones or metals in the image. The Coco Chanel woman looks elegant thanks to the simple cut of the dress, embellished with a white collar, artificial flower or jewelry. It was proposed to simply change accessories, turning the dress from everyday into evening and elegant.

Rule number 7. Haircut

The combination of masculine and feminine is the secret of attractiveness from Coco, who was a fan of short boyish haircuts. But what really distinguishes a lady from a boy is her carefully groomed, impeccably styled hair. The style allows women to wear "boyish" hairstyles such as kare, bob, page.

Modern look from the house "Chanel"

A century later, the image created by Chanel was democratized. More color has appeared here, models of dresses and skirts open the knees, and summer collections include shorts. But the following details remain the unshakable features of Chanel's style:

minimalism of color and accessories (maybe a red handbag, shoes or a scarf, but you should not wear a red jacket);
a pencil skirt is complemented by tights, shoes of the same tone (black under a black skirt);
patterned tights are unacceptable;
in the finished image there should not be anything superfluous, all elements are interconnected in color and style;
clothing must be comfortable, and the silhouette must be clearly defined;
ideally, the neck, hands, shins, ankles remain open.

Time is inexorable, it moves by leaps and bounds, but the style of Coco Chanel remains the same. Photos depicting girls dressed in accordance with all of the above requirements and canons are sure to arouse admiration for the femininity and extraordinary elegance of the models. When choosing the perfect outfit, remember that Coco Chanel always put a woman in the first place with her tenderness, beauty, modesty and sexuality. “Fashion comes, but style remains,” these words have survived the era, and ladies who follow wise advice continue to captivate the eye.

("little black dress").

According to Forbes magazine, the Chanel brand is now jointly owned by Alain and Gerard Wertheimer, who are great-grandchildren of Chanel's early (1924) partner Pierre Wertheimer.

Brand History: Era Coco Chanel

Coco Chanel, née Gabrielle Boner Chanel, was born in 1883 in the town of Saumur in the center of France. From 1985 to 1900, the girl lived in an orphanage, where her father gave her after the death of her mother. Then, until 1902, Gabrielle was brought up by nuns, who taught her how to sew. Subsequently, she worked at the Au Sans Pareil hosiery store in Moulins.

During the years of her singing career, Gabrielle met the influential French aristocrat Etienne Balzan. It was he who helped Koko open his first store.

1909-1920: Beginnings and first recognition

In 1909, in the apartment of Étienne Balzan, Gabrielle Chanel opened a small shop that became the initial step towards one of the world's greatest fashion empires. Meeting place of the most respected representatives the French elite, hunters for new novels, mistresses and husbands - Balzan's apartment became the ideal place to introduce into high society the new fashion for clothes that Chanel made in her small atelier. Then the first thing that brought Coco popularity and success was neat hats. They were radically different from those richly feathered models that the couturier made fun of, creating casual and minimalist headdresses for women.

At the same time, Chanel had a relationship with the Englishman Arthur Capel, a member of the Balzan men's club. He saw Coco as a promising businesswoman, and in 1910 he helped to acquire space in a house on rue Cambon in Paris. However, the house already housed a clothing store, so Chanel was not allowed to set up a dressmaking atelier there. Soon, Coco opened her first store at this place, specializing in the sale of hats.

In 1913, Chanel boutiques opened in the French cities of Deauville and Biarritz. In both stores, the designer presented her first collection of sportswear for women.

Coco simply hated the style of those ladies who came to resort towns and dressed up in ridiculous and uncomfortable things in her opinion. That's why the designs of Chanel's wardrobe items were simple and devoid of excessive luxury.

During World War II, another Chanel store opened on the Rue Cambonne in Paris. It was located right in front of the Ritz Hotel. They sold flannel, straight, jackets, long jersey sweaters and blouses.

Coco bought jersey fabric, first of all, because of its cheapness, because in the early years of her design career financial position millinery was extremely unstable. However, the soft material, which was used mainly for lining clothes, was great for Chanel's simple cuts.

In 1915, the fame of Chanel spread throughout France. Her clothes, due to their conciseness and practicality, have become incredibly popular with women. In 1915 and 1917, the magazine noted that the name Chanel was on every woman's shopping list. The designer's boutique on Rue Cambon at that time offered ladies simple casual ensembles "+" and black evening dresses, embroidered or decorated with tulle.

By the 1920s, Chanel had already gained a reputation as an extremely picky and uncompromising couturier. Following the trends of her time, she designed a dress embroidered with beads. Also, the ensemble of two or three items proposed by her became a model of female style and is still so. It was introduced as a "form for the afternoon and evening" as early as 1915.

Chanel No. 5: the creation of a legendary fragrance

In 1921, Coco Chanel introduced the first women's perfume - Chanel No. 5 perfume. The history of the creation of this perfume is closely connected with the relationship between Coco and the Great Russian Prince Dmitry Pavlovich Romanov.

Chanel and the prince met in Biarritz in 1920 and spent the next year together. It was then that Dmitry Pavlovich presented his passion to the perfumer of the Romanov family - Ernest Bo, who, at the request of the milliner, helped her in creating her own perfume. As conceived by Coco, the fragrance was to embody the smell of a woman entirely. In addition, she wanted the composition to include more different essences, and not just one or two, as in the perfumes of those times.

Ernest Bo worked on the perfume for many months, mixing many components. At one of the meetings with Koko, he showed her several versions of the fragrances he had created. Chanel chose the fifth bottle in a row, and, in addition, Chanel's favorite number was also 5. The designer decided to dwell on this mixture of essences and called her first perfume Chanel No. 5.

The composition of the fragrance consisted of 80 ingredients, including ylang-ylang from the Comoros, orange blossom, jasmine from the fields of Grasse, May rose, sandalwood, bourbon vetiver and aldehydes - artificial components, the concentration of which in Chanel perfume was a record for those years. According to legend, when creating the fragrance, Beau accidentally overdosed on aldehydes in the fragrance, but that is why Chanel liked the smell so much. And the couturier was not mistaken in her choice, because the perfume became a hit. In addition, Chanel No. 5 to this day are timeless classics, the standard of elegance and one of the most exquisite women's fragrances according to perfumers.

Toilet perfume Chanel No. 5 based on the original was created in 1986 by the perfumer of the Fashion House Jacques Polge.

Mid to late 1920s

The founder of the successful French department stores Galeries Lafayette introduced Coco Chanel to her future partner Pierre Wertheimer. Bader himself was already a business partner of Chanel and owned 20% of the Chanel perfume label. Wertheimer became the owner of 70% of the enterprise, while Koko herself retained a modest 10%.

Coco was forced to keep her fashion business separate from her perfume business.

In 1924, Chanel introduced her first line of jewelry, consisting of two pairs of pearl earrings: black and white. In addition to her success with Haute Couture, Coco has expanded the business and diversified the brand and her own legend more expansive and multifaceted.

In 1925, under the Chanel brand, a women's was introduced, in 1926 - a little black dress and tweed, inspired by trips to Scotland. Chanel soon opened her own near the Louvre.

Due to the success of the Chanel perfume line, Coco was increasingly unhappy with the fact that she had only 10 percent of the profits from her own brand of perfume. On this basis, her relationship with partners deteriorated significantly.

In an attempt to increase her percentage of the profits, Chanel hired a lawyer to renegotiate the terms of the partnership with Wertheimer, but this process ultimately came to nothing.

Chanel in the 1930s-1950s

In 1932, the premiere of the Chanel jewelry exhibition dedicated to diamonds took place. Some of the necklaces that were presented on it, again appeared before the public in 1993. Among them are the famous necklaces "Comet" and "Fountain".

With the advent of the 30s, evening dresses from Chanel acquired a more feminine style and became elongated. Dresses from the summer collections were distinguished by bright contrasting colors, and the couturier used crystal and silver straps as decor. In 1937, Chanel first developed a clothing line for petite women.

In 1940, when France fell under the control of Nazi Germany, Chanel's partner Pierre Wertheimer fled with his family to the United States. This allowed Coco to take full control of the brand's perfume production. At this time, the famous scandal occurred with the couturier, caused by her connection with the Nazi officer Hans Günther von Dinklage. Chanel was accused of complicity with the Nazis, and immediately after the liberation of France was taken into custody. Winston Churchill played an important role in the release of Koko from custody. However, these events left a heavy imprint on the personality and reputation of the designer, which forced Chanel to flee to Switzerland at the end of the Second World War.

After the war, Pierre Wertheimer returned to Paris and naturally intended to regain control of the holdings owned by his family. To spite him, Coco Chanel created her own collection of perfumes and put them on sale. Wertheimer decided to resolve the conflict without legal proceedings. He settled with Koko, paying her $400,000, a 2 percent royalty, and giving her limited rights to sell her own perfume in Switzerland. Having entered into an agreement, Chanel stopped creating perfumes and sold the partner the full right to produce them under the name Chanel, for which she began to receive a monthly stipend from Wertheimer. With this scholarship, Koko and her German beau could support themselves.

Return of Chanel: 1950s-1970s

Chanel returned to Paris in 1953. Then the fashionable ball was already ruled by its feminine. Koko had to accept that fashion and the fashion market had changed, and she had to adapt to this evolution. Chanel needed to return to the big stage and make herself known in areas such as Haute Couture, Pret-a-Porter, jewelry and perfumery.

The couturier swallowed her pride and turned to old partner Pierre Wertheimer for help, who could provide legal and financial support for Coco herself and her brand. At the same time, he was busy trying to get all the rights to release products under the name Chanel. However, having decided to resume cooperation with Chanel, Wertheimer did not lose. The revived union again paid off with a whole list of benefits: the label regained the title of one of the most prestigious in the fashion market, the unconditional style of Chanel was accepted with a bang.

In addition, in 1953, Coco collaborated with Robert Goossens, a well-known jeweler of the time, who developed an explosive line of jewelry that reflected Chanel's iconic style. The release of branded tweed suits, consisting of a jacket and embellished with threads of black and white pearls, was also resumed.

In February 1955, quilted leather Chanel bags were introduced on metal chains in gold or silver. Their release date - 2/55 - became the internal name of the line, which became legendary. Like the brand's tweed suits, these bags have not gone out of fashion.

Throughout the fifties of the twentieth century, the great taste of Coco Chanel continued to pave the way for her success and worldwide recognition in the fashion field. Another breakthrough was Chanel's first men's fragrance, Pour Monsieur. It was also released under the name "A Gentleman's Cologne" ("Gentleman's Fragrance") and became number one among all men's fragrances.

Chanel's spring 1957 collection won the Fashion Oscars at the Fashion Awards in Dallas. In the meantime, Wertheimer bought from Bader his 20% stake in Chanel perfumes, raising his family's total stake to 90%. In 1965, the son of Pierre Wertheimer, Jacques, began to manage this share.

Death of a legend: Chanel after Coco

On January 10, 1971, Gabrielle Coco Chanel died at the age of 87. Until her death, she continued to develop her own brand collections and collaborate with other companies. For example, from 1966 to 1969, the couturier designed uniforms for the flight attendants of one of the most luxurious and prestigious Greek airlines, Olympic Airways. Before Chanel, he was only honored with such an honor.

After Coco's death, Yvonne Dudel, Jean Quezubon and Philippe Guibourge were appointed Chanel leaders. After some time, the entire Fashion House was bought by Jacques Wertheimer. However, critics stated that during the entire time he was in charge of the label, he never paid enough attention to him, as he was more passionate about horse breeding.

In 1978, the Chanel brand launched Cristalle eau de toilette, created during Coco's lifetime. The same year was marked by the launch of a ready-to-wear line and the distribution of Chanel accessories around the world.

Chanel under Karl Lagerfeld

In the 1980s, more than 40 brand boutiques were opened around the world. By the end of the decade, these boutiques were selling luxury items such as $200 an ounce perfume, $225 ballerinas, $11,000 dresses, and $2,000 leather handbags. The rights to Chanel perfume belonged only to the brand itself and were not shared by other distributors.

In 1983, a German designer was appointed to the position of chief designer of the Chanel Fashion House. He became responsible for the design of all collections, while other designers were involved in the preservation classical style At home and maintaining his legend. Lagerfeld modified the brand's style, moving away from the old Chanel lines for new short strokes and exciting designs.

The release in 1984 of the new fragrance Coco by Chanel, named after the founder of the Fashion House, supported the success of the brand in the perfume market. Chanel marketers say:

“We release new fragrances every 10 years, and not every three minutes, as other manufacturers do. We do not mislead customers and do not confuse them, putting them before a choice. They know what to expect from Chanel. That is why they come back to us again and again, at any age.”

In 1987, the House of Chanel presented the first "Premiere".

At the end of the decade, the company's offices moved to New York.

1990s

In the 1990s, the company became a leader in fragrances and marketing. Huge investments allowed to significantly increase income. The success brought the Wertheimer family about $5 billion in profits. The brand's product lines, such as watches (which cost an average of $7,000 per piece), high-quality shoes, jewelry, and cosmetics, have been significantly expanded.

In 1996, the women's fragrance Chanel Allure was released, as a result of the success of which in 1998 the brand presented its masculine version - Allure Homme. Even greater success awaited the company after the purchase of Eres, a swimwear and beachwear label. In 1999, a skin care line was launchedChaneland then the first garment is presented. In the same year, under a license agreement with Luxottica, the brand introduced the Chanel line and frames.

Chanel from the 2000s to the present day

During these years, the chairman of Chanel was Alain Wertheimer. Francoise Montaigne was the CEO and President of the Fashion House.

In 2000, the first from Chanel, the J12, were launched.

In 2001, the brand presented a small line menswear, which became part of one of the shows and was sold in the flagship boutiques of the brand.

Chance was released in 2002. The house of Chanel also founded the Pataffection company, which included five multi-purpose ateliers:

Desrue, which makes jewelry;
Lemarie, working with feathers and camellias;
Lesage, engaged in embroidery;
massaro, shoe studio;
Michel, which makes women's hats.

Pret-a-Porter collections were developed by the chief designer of the House - Karl Lagerfeld. They are traditionally presented every December.

In 2002, Chanel continued to increase its sales in the US. So, by December, there were already 25 brand boutiques in the United States. In the same year, a rumor was circulated about a possible merger between Chanel and one of the largest luxury goods manufacturers -. These data gave rise to a lot of anxiety, because such a merger could give rise to the largest holding company - a rival to the famous one. Perhaps that is why the merger was never destined to take place.

To meet the wishes of younger buyers, in 2003, Chanel presents the fragrance Coco Mademoiselle and the line of youth clothes B-C wear. In the same year, Chanel Haute Couture is experiencing such a surge in popularity that the brand opens a second boutique on Cambon Street in Paris. Looking to expand into the Asian market, Chanel is opening a 2,400-square-meter boutique in Hong Kong and is also building a $50 million boutique in Ginza, Tokyo, Japan.

Influence on world fashion

Coco Chanel revolutionized the fashion world by introducing loose suits and long, straight dresses to replace traditional corsets. The couturier introduced many elements of classic men's fashion into women's clothing. Her simple lines led to the popularity of a boyish build. female body, refusal from and excessive luxury in a suit. Coco Chanel clothes also gave women more comfort in everyday life, allowing them to be more active.

Coco made jersey fabric fashionable, and her signature tweed suits became a symbol of fashion in the 20s and timeless classics in the women's wardrobe.

Quilted chain bags, boxy jackets and pearl necklaces are also some of the iconic luxury items from Chanel.

Chanel logo and fakes

The Chanel trademark consists of two letters "C" intertwined with each other, one of which is depicted in its original form, and the other is its mirror image. This logo was first introduced in 1925 on a bottle of Chanel No. 5 fragrance. Many believe that the symbol of good luck, depicted by Vrubel, served as its prototype. According to another version, the two letters "C" are the initials of Coco Chanel.

The company is currently fighting the illegal use of its logo on counterfeit products. According to Chanel representatives, the largest number of fake handbags are produced in China and Vietnam. Since 1990, all genuine Chanel bags have been serialized.

Chanel stores around the world

Today, there are about 310 Chanel brand boutiques in the world: 94 of them are located in Asia, 70 are located in Europe, 10 are in the Middle East, 128 are in North America, 2 are in South America, 6 are in Oceania.

Chanel stores can be located in prestigious areas and shopping centers, departments of large department stores, airport buildings.

Official site: www.chanel.com